Steve Jobs: Software Hero

I’ve been using Steve Jobs and Apple as examples in my software blog dedicated to the creation of Great Software. Although Steve Jobs is thought of as being the Mac/iPhone/iPad/iPod guy, he’s also a software hero. At least he’s one of my software heroes. Steve Jobs’ Apple doesn’t just build products. They understand the market and the consumers better than anyone else. And then they create something that defines and totally owns that market. Their deep understanding of the needs, wants and priorities of the consumer and their “make no compromises” approach allows them to do this.

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