Apple’s Freebie IPhone Pits Premium Brand Against Bargain Fare – BusinessWeek

November 7, 2011 Posted By: Leave a comment
When Apple rolled out its new iPhone 4S on Oct. 4, it slashed the price of the 3GS model to zero -- if it’s purchased with a contract. The decision thrust the company into the free- phone market for the first time and will help the 3GS account ...
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