 |
Apple's latest iPhone launch is all about putting the product into as many hands as already hold iPods. And to achieve this Tim Cook, officially handed the reins in August after Steve Jobs retired, has clearly decided he needs to let the iPhone become a little less premium. The focus at Tuesday's iPhone 4S launch was on price. The oldest iPhone not to be discontinued, the 3GS, will now be free with a two-year contract. The iPhone 4 range will be reduced to just one model, with a mere 8GB of storage -- the biggest 4S has 64GB -- but will cost just $99 on a two year tie-in. The changes to Apple's European smartphone market share for the first half of the year show why Cook needs a wider economic catchment. Samsung is gaining ground and fast. As Nokia committed hara-kiri by abandoning its Symbian operating system and letting its market share fall from over 40% in the first quarter of 2010 to 11% in the second quarter of 2011, research by analyst IDC shows that Apple did not benefit. Its share of sales fell from 25% to 21%. Samsung's rose from 2.5% to overtake Apple, with 22%. HTC gained too, rising from 8% to 14%. The east Asia contenders have allied their manufacturing expertise with Google's programming power, using the Californian company's Android operating system in an alliance that has dominated sales of mid range smart phones. It's hard to believe that Apple could be losing market share when so far this year it has sold 55m iPhones, more than twice as many as it did <b>...</b> |
From:
YashpalGreat
Views:
0
 0
ratings |
| Time: 01:42 | More in Science & Technology |
Iphone 4S: Apple Target A Wider Audience
Subscribe to Applenews247.Com Newsletter
