Apple’s First Marketing Guru On Why ’1984′ Is Overrated – Advertising Age

March 1, 2012 Posted By: Leave a comment
When a young Steve Jobs needed a marketing expert, he called Intel to ask who made their sharp-looking ads and was told "Regis McKenna." He then inquired what Regis McKenna was. The answer: "A person." As the Apple co-founder soon found out, Mr. McKenna ...
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