Michael Burnbaum: ipod, iphone, apple, imac, apps -applications

Michael Burnbaum: ipod, iphone, apple, imac, apps -applications- What skills do you bring to the table? Are you a designer whose brain objects to Objective C? A developer who can't design their way out of a paper sack? Or maybe you are neither, but an individual with an idea you'd like to take to the market? Designing a successful iPhone application is a lot like starting a small business. You play the role of Researcher, Project Manager, Accountant, Information Architect, Designer, Developer, Marketer and Advertiser -- all rolled into one. Remember what all good entrepreneurs know -- it takes a team to make a product successful. Don't get me wrong, you certainly can do it all. But you can also waste a lot of time, energy and sanity in the process. Don't go crazy, reference the checklist below and ask yourself: What roles are the best fit for you to lead? Then find other talented people to fill in the gaps. The infusion of additional ideas can only enrich the product! Skills Checklist  Ability to Discern what works/doesn't work in existing iPhone Apps  Market research  Outlining App Functionality (Sitemap Creation)  Sketching  GUI Design  Programming (Objective C, Cocoa) (we assume here that we are creating a native application)  App Promotion and Marketing Remember to have contractors sign your non-disclosure agreement. Having a contract in place tells your contractor "I'm a professional that takes my business and this project seriously. Now don't go runnin <b>...</b>
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