Apsalar’s Michael Oiknine on why mobile advertisers will decide UDID’s replacement – pocketgamer.biz
"MAC addresses are even more intimate than UDIDs," Oiknine argues, also including the ODIN1 technology - the first release of the working group - within his criticism. "Like UDIDs, ODIN is tied to hardware and there's no opt-out. ODIN will be killed when ...
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