Maybelline Hires ‘Sh*t Fashion Girls Say’ Star for Campaign Launch [VIDEO]


To build online buzz around the signing of a new brand spokesmodel, Maybelline New York released a video this week starring Patrick Pope, also known as P’Trique of viral-ish video “Sh*t Fashion Girls Say.”

“Sh*t Fashion Girls Say,” which riffs on people who work in the fashion industry, is one of a string...

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