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With the launch of its "Wrangler Find Your Edge" campaign, Wrangler has become the first fashion brand to strategically integrate Augmented Reality technology into a holistic marketing campaign. Poised to roll out in SS12 across the Asia Pacific region, the campaign offers consumers a brand new multi-media experience at every above-the-line, retail and online touch point. How to play: 1. Download the app from the Apple app store itunes.apple.com 2. Activate the app by scanning over Wrangler 'Find Your Edge' campaign visuals and selected product hang tags in Wrangler stores. |
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WranglerAsiaPacific
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| Time: 01:19 | More in Science & Technology |
Wrangler Augmented reality iphone app demonstration in Shanghai, China
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