As innovative as mobile apps are, successful ones don’t reinvent user behavior

	As innovative as mobile apps are, successful ones don't reinvent user behavior Disney ABC Television has expanded its video content onto the small screen. The goal is to deliver a seamless multi-screen viewing experience. And that's exactly what consumers want, said Albert Cheng, Executive Vice President of Digital Media for Disney ABC Television Group at the APPNATION conference in San Francisco. Cheng said while his group creates a lot of apps, their most popular ones just present their video content. Having a new toy to develop for like an iPhone may make you want to recreate or reinvent user behavior. But that's just wasted effort. Anytime you try to throw in additional things and try to recreate the experience, said Cheng, it just doesn't work. ABC Television is hiring and they love to hire at entry level positions. Cheng gave us the lowdown on what they're looking for plus how they sometimes bring in talent from partner companies as well.	From: bestjobsever Views: 1 0 ratings
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