Short indent to announce the release of work from the 'iFashion' multimedia project produced by final year students reading BSc Design Management in Fashion Retailing at The University of Manchester. In this project students were required to design a mock up of a online, multimedia fashion-retailing channel for a high street UK fashion retailer. This mobile interactive channel had to communicate brand identity, presence and values while simultaneously promoting them by user engagement and experience. Students were required to design and build an interactive 'App' for Apple's iPhone or iPad. The 'App' was required to integrate with other existing online channels but exploit the mobility features of the device (ie ubiquity, mobility, internet access convenience, personalisation, flexibility, easy dissemination of information). |
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iFashion ident – announcing new student iOS ifashion apps’
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