Measuring Prosumer Satisfaction in Mobile

I was recently asked how to calculate the ROI after implementing a Mobile App and immediately thought of the less tangible part Prosumer Satisfaction. I have mentioned in a previous article that to aid creation of Mobile Apps that the Enterprise needs, companies should be putting in place a regularly meeting group of specialized individuals... the MIC (Mobility Innovation Council). As a recap think of the MIC is an incubator/ideas lab powered by the CMoO (Chief Mobility Officer) along with the architects, developers and most importantly key stakeholders from the business users, aka Prosumers!

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