Mobile Companion Apps in 2012

In a previous article I mentioned the Companion App. Basically a Companion App is one that extends the reach of an existing brand, even a brand that could be a TV/Film or a non-mobile system. I have stated my opinion before that if you are a brand, then you have got to have a app store presence with a mobile app. This is mostly due to consumer expectations or even internal pressure to keep ahead of your immediate competition. That presence in turn reflects on your company and the perceived way you do business with the mobile majority whether they be internal worker (Information Worker), external consumers or partners.

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