As part of the integrated Moccona Romantics digital campaign, TheFARM created the "Go Somewhere Special" iPhone Application, which utilised GPS and Augmented Reality. The app Allowed a user to map a journey for their love to a secret rendezvous. Their love was then lead to the secret destination by a line of virtual MOCCONA jar candles, just like the TVC. |
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Moccona "Go Somewhere Special" iPhone App
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