"Marketing 3.0" – John Follis at The 2012 New York Business Expo

Never before have there been so many cool, low cost ways to get the word out about your business or product. And, never before has it been more confusing. With the dizzying array of non-traditional and traditional options, and a Social Media landscape that changes monthly, it's hard NOT to be confused. This presentation will help clear up that confusion. Topics include: How to excite an audience vs just inform them, effective use of Social Media, ROI, Money vs Time, Facebook Business Pages and marketing, Mobile, Content Marketing, Video, LinkedIn, Twitter, Pinerest, YouTube, Google and Google Places, Foursquare, Steve Jobs and Apple's success, Successful Traditional Advertising campaigns and why they work, GEICO, Marble Church, Starbuck's successful online effort, Gary Vaynerchuk, Guy Kawasaki, John "ColderICE" Lawson, Tom Peters, Branding and how to build a strong Personal Brand, QR codes, iPhone apps, Slideshare, Inbound Marketing, and the value of "G-cred".
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Time: 42:37 More in Education
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