Apple May Field Cheaper iPhone

In what would be a major strategy shift Apple is reportedly considering selling a “lower-end” iPhone later this year to meet competition from Android, which has been eating Apple’s lunch with its multiple models. The Wall Street Journal said late Tuesday that the cheaper iPhone, which could impact Apple’s healthy margins unless it attracts the non-iPhone consumer, could look like the classic iPhone but come in a polycarbonate plastic case rather than the iPhone 5’s up-market aluminum housing. The paper also said “other parts could remain the same or be recycled from older iPhone models.” The company recently introduced an iPad mini that’s smaller and cheaper than the standard iPad but there’s only been one iPhone with different storage capacities since the dingus was first introduced.

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