Apple’s declining profitability: Structural or seasonal?

Morgan Stanley finds evidence that Apple's margins will improve before the end of 2013

FORTUNE -- Apple's (AAPL) quarterly gross margin -- the measure of how efficiently a company turns sales into profits -- peaked in March 2012 at an astonishing 47.4%, along with its quarterly stock performance (up 29%).

But what goes up must come down, and...

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