Samsung’s event marketing makes Apple’s hype look tame

March 14, 2013 Posted By: Leave a comment
Pulling out all the stops for the Galaxy S4 in Radio City Music Hall and Times Square

FORTUNE -- Steve Jobs, the past master of high-tech event marketing, was famous for treating the launch of Apple's (AAPL) new products as if they were Broadway openings, although lately Apple has been moving its events to smaller and smaller venues.

Samsung,...

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