The Einhorn effect: Why it didn’t work with Apple

David Einhorn's battle with Tim Cook is on the cover of Bloomberg Businessweek

FORTUNE -- Hedge fund billionaire David Einhorn is best known for, in Bloomberg TV anchor Stephanie Ruhle's infelicitous phrase, the "activity in his shorts."

That goes a long way to explaining why the man who famously torpedoed Allied Capital and Lehman Bros. got nowhere last...

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