Apple expected to hit 50 billion app downloads by Wednesday

But if downloads accelerate, the odometer could roll over before midnight Tuesday.

FORTUNE --Apple (AAPL) loves those big numbers with a lot of zeros, and for the past week the company has been promoting -- with prizes, cool facts and a countdown odometer -- another fast-approaching milestone: The 50 billionth app download.

Hard to believe it's been only 15 months since...

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