Getting Smart on Smart TVs: Awareness Increases Likelihood of Consumer Purchasing, Survey Shows

Dateline City:
EL SEGUNDO, Calif.

El Segundo, Calif. (Oct. 28, 2013)—The bad news for the television market is that nearly three-quarters of U.S. consumers are not interested in buying a smart TV during the next 12 months, according to the results of a new survey conducted by the TV Systems Intelligence Service at IHS Inc. (NYSE: IHS). The good news is that demand rises markedly when consumers are aware of what smart TVs are, showing that the product’s chances of success can improve with just a little market education.

Language:
English
Multimedia
Contacts
IHS Media Relations, +1 303 305 8021
IHS Media Relations
press@ihs.com
or
Design & Supply Chain
Jonathan Cassell, +1 408 654 1714
jonathan.cassell@ihs.com

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