FORTUNE -- Asymco's Horace Dediu on Monday used last week's release of Apple's (AAPL) fiscal 2013 advertising budget to update the fever chart at left and to add a new chart on the right, one that compares advertising expenses...
Chart of the day: Ad spends by Apple, HP, Dell, Microsoft, Samsung
At Apple and HP, ad spending is flat as a percent of sales. The others are spending more.
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