Apple’s newest, most ‘poetic’ TV spot: What the critics are saying

Robin Williams. Walt Whitman. Dead poets. The iPad Air.

FORTUNE -- Considering the risks Apple (AAPL) took on prime time TV Sunday night -- feeding 19th century American transcendental poetry to beer-loving football fans and celebrity-hungry Golden Globe viewers -- the initial reaction on Twitter to the company's new 90-second iPad Air ad was relatively snark-free. Even some of...