New Solution for Dealers Allows Targeted Insight into Local Markets

SEATTLE & SOUTHFIELD, Mich.--(BUSINESS WIRE)--Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, and Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP^®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, today announced that the Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand for planning strategic digital advertising campaigns.

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