FORTUNE -- Unveiled by Steve Jobs in June 2010 with a promise of new generation of low-cost mobile ads that not only didn't "suck" but would have users coming back for more, the iAd platform was supposed to be Apple's (AAPL) answer to...
Why Apple’s iAd platform is a ‘tough slog’ on Madison Ave.
Apple is "the best-looking girl at the party, forced to wear a bag over her head."
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