Beacon, Oh Beacon, Wherefore Art Thou Beacon? By @ScottJenson | @ThingsExpo [#IoT]

Juliet’s lament is often mistakenly thought of as ‘where are you Romeo?’ when it actually means, ‘Why must you be a Montague?’ It is Romeo’s family and their struggle against the Capulets that keeps these two star-crossed lovers apart. Beacons, like Romeo, also have a bit of a name – a heritage – that seems to set them apart from the mainstream. In fact, the term ‘beacon’ has grown into such an odd mishmash of apprehension and potential, it creates as much confusion as it inspires. Several Capulet tech articles brand beacons as a Montague technology, a rival family that is out to get us: watch out, don’t trust, be afraid.

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