Easing Consumer Doubts About the Internet of Things By @AriaSystemsInc | @ThingsExpo [#IoT]

According to several recent studies, consumers are still very much on the fence about the Internet of Things. Before they’ll give IoT a thumbs up, these studies say, companies will need to earn their trust and offer more steak and less sizzle in their IoT offerings. While visiting my sister’s family in the Midwest over Christmas, I encountered two IoT moments I found revealing. The first showed IoT’s darker side. While we were walking, my millennial generation niece received a GPS-triggered message on her iPhone from an establishment nearby. The promo was apparently innocuous (I didn’t pry), but it was clear it startled her a bit, and not in a good way. Perhaps she didn’t know geo-targeting technology existed. Maybe she was put off because she didn’t remember giving anyone permission to send place-based ads. Or maybe it was just lame. Whatever it was, I got the distinct impression she found it intrusive.

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