Nike’s Wearables Journey Through Microservices | @ThingsExpo [#IoT #Microservices]

Nike is an organization that understands the shift described by Michael Porter, to a third generation of competitive advantage where technology becomes an integral part of product value. Fitness is a key area where IoT wearable technologies combined with new apps will become differentiating factors that influence which new sports shoes and clothes we buy. They embraced the Phoenix pattern to implement immutable servers, via Amazon AMI instances, and adopted the shared nothing architecture. They also began making extensive use of the Netflix OSS stack, where tools Conformity Monkey combined very effectively with AWS features, like the management console and Amazon SNS & SQS for notification messaging, to provide them powerful architecture and tools, like dynamic discovery with Eureka.

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