Seven Promises of the Digital Brand By @TheEbizWizard | @CloudExpo #Cloud

Brands are more than the sum of their brand elements – logos, colors, shapes, and the like. Brands are promises. Promises from a company to its customers that its products will deliver the value and experience customers expect. Today, digital is transforming enterprises across numerous industries. As companies become software-driven organizations, their brands transform into digital brands. But if brands are promises, then what do digital brands promise – and how do those promises differ from traditional, non-digital brands?

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