Toys and Big Data By @JimKaskade | @BigDataExpo #IoT #BigData

“Dad, if my character dies in the game, would I die in the real world?” What a beautifully naive question that my son, Trevor, asked me during a son-dad conversation about how games might change over the years. Earlier last year, Mattel’s CEO, Bryan Stockton, was fired. After three years, it was clear that Mattel was continuing to be challenged with sales weakness, and lower gross margins, which drove down shareholder value. As parents, we ALL know that it’s a very competitive toy aisle, and our kids are much different than we were at their age.

read more