Five Ways to Invest in Privacy | @CloudExpo #Cloud #BigData #IoT #API

Public perception of privacy and security in the post-Snowden era has changed, leading to end users caring vastly more about the topic. Last year, there were more breaches than ever before; ad-tracking technology has grown and will keep growing, collecting more and more data; and awareness of government access to personal data has increased. Although it is still difficult to fully understand the long-term consequences of data collection at this level, the concerns are rising both from a user and a collector point of view. End users, whether they are employees or customers, are requesting a higher level of respect towards their privacy and putting forward more questions as to how and why their personal data is handled.

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