To B2B, or Not B2B, That’s a Question? By @FrankGreco | @CloudExpo #Cloud

In the Information Technology (IT) world, the word “enterprise” is bandied about quite often. First, I really have no idea how to bandy about. If it involves incense and oils, I may have an idea, but let’s talk about enterprises instead. If you do some serious digging, you’ll find out an enterprise is a federation, in other words, a collection of related business units with a common goal of profitability. It is an aggregate, dynamic yet unified entity that provides a product or service to benefit customers in return for revenue and profit. You’ll probably hear “enterprise” loosely and actually incorrectly used interchangeably with “company” or “business”.

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