Dateline City:
London
Future destination for the largest brand advertisers’ budgets
LONDON, UK (23 October, 2015) – Branded content will grow three times faster than media advertising in the next five years according to new analysis released today by IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.
“While media advertising will surpass $600 billion in revenue in 2019, branded content will be the focus for advertisers in the next few years” said Eleni Marouli, senior analyst at IHS Technology.
In 2015, branded content will be almost half the size of the media advertising market, up from 30 percent in 2014.
Language:
English
