Personas That Drive Our Big Data Needs | @BigDataExpo #BigData #Microservices

I am not a data scientist or an expert in knowing how to build candlestick charts from historical stock prices. I am however a data enthusiast and it fascinates me when I hear people talk about Big Data, like they invented it. Sorry, no offense meant, but really how did we just jump to Big Data without even creating an understanding about any kind of data? Information in any shape, form or face is a brilliant resource. We work with information every day and, if you look at it, nothing runs without information. Every business of every size across the world works on information – even the smallest corner store to the corporations working in large glass towers. This information is of many types: accounting information, sales data, marketing stats, customer information, and purchase order information, patient information, hosting information and so on. Everything we know has some kind of information associated with it. Do we agree so far? Yes we do.

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