Seven Extreme Customer Centricity Tips for Digital Transformation By @TheEbizWizard | @CloudExpo #Cloud

One of the most important tenets of digital transformation is that it’s customer-driven. In fact, the only reason technology is involved at all is because today’s customers demand technology-based interactions with the companies they do business with. It’s no surprise, therefore, that we at Intellyx agree with Patrick Maes, CTO, ANZ Bank, when he said, “the fundamental element in digital transformation is extreme customer centricity.” So true – but note the insightful twist that Maes added to the customer-driven digital mantra: extreme. In the context of digital transformation, then, what are some examples of customer centricity we would consider to be extreme? Here’s our take.

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