The Challenge of Macro Analytics (Economics) By @Schmarzo | @BigDataExpo #BigData

I recently had a chance to speak at The International Monetary Fund (IMF) big data symposium. I was told to make my presentation a bit provocative, so I opened my session by stating to the economist audience “Aren’t you embarrassed that the CVS across the street knows more about the U.S. economy on a day-to-day basis than you do?” Okay, so maybe that was a bit unfair, but the point behind the comment was not; which is that organizations need to think differently about how they leverage data and analytics to power their key business initiatives. And for the IMF, that means changing how it thinks about macro analytics (and macro economics) in a world more and more driven by micro analytics (and micro economics). Let me explain further.

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