Dateline City:
ENGLEWOOD, Colo.
ENGLEWOOD, Colo. (January 22, 2016) – Though the Web would seem to be the obvious go-to medium for advertisers in the smartphone era, Japanese advertisers are still primarily focusing their attention on television commercials to deliver their brand message. In 2015, TV commercials accounted for 41 percent of total net advertising revenues in Japan, the world’s third largest advertising market, while online ads made up only 23 percent.
Language:
English
