Customer Cyclical Behavioral Analytics By @Schmarzo | @BigDataExpo #BigData

In a recent Big Data Vision Workshop services engagement, our data science team explored a concept that I find very interesting and immensely actionable – uncovering and exploiting customer time period or cyclical purchase and engagement behaviors. Let’s call this “Customer Cyclical Behavioral Analytics.” Let me explain… Customers exhibit certain behaviors and engagement patterns that are highly predictable within certain time periods. For example, customers could have behaviors and engagements related to the following time periods or cycles.

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