Digital – Design Thinking = Status Quo | @ThingsExpo #IoT #DigitalTransformation

Today organizations are spending millions on digital transformation initiatives - integrating advanced analytics, AI and platforms. While this is the best portfolio for them to invest on, they need to periodically step back and evaluate the end objectives. As I look back at my own experiences as a customer to my multiple 'digitally enabled' service providers I realize that there is a lot of ground to be covered in terms of meeting customer expectations even with their present digital arsenal. Application of design thinking approaches to better map customer experiences and journeys should be a pre-requisite for any digital roadmap.

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