Taking Advantage of Location Beacons to Benefit Users | @ThingsExpo #IoT

Precise positioning in a store or resort – anywhere with WiFi – leads to fascinating new mobile business apps development and interactive user experience benefits. To learn how precise positioning in a store or resort – anywhere with WiFi – leads to fascinating new mobile business apps development and interactive user experience benefits, we're joined by Alvaro Garcia-Hoz, Founder and General Manager of Mobile Experience in Madrid. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.

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