David Bunnell (1947-2016), founder of Macworld, PCWorld, and PC Magazine, passed away on Tuesday at his home in Berkeley, California. He was 69 years old. Without him, our website and sister sites wouldn’t be what they are today. Below, we remember one of Bunnell’s greatest stories—about how he convinced Steve Jobs to pose for the cover of Macworld’s very first issue back in 1985.
A few weeks after Steve Jobs posed for the cover of the first issue of Macworld, he changed his mind. He didn’t want to be on the cover anymore.
So David Bunnell, the founder of Macworld, used one of the oldest tricks in publishing: He lied about the magazine going to the presses.
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