Just in time for the holiday shopping season, the iOS App Store is seeing a deluge of fake shopping apps branding themselves with designer names in hopes of trapping gullible buyers. Apple is now stepping in to remove the counterfeit apps, which are sneaking in by changing the content after Apple’s approval or by resubmitting apps under different names and credentials after being outed as fraudulent.
After reports of apps using reputable companies’ names to shill their fake wares in the App Store surfaced in the New York Times and New York Post, Apple removed hundreds of offenders. But hucksters keep coming back: The Times found that an app called Overstock Inc. was trying to convince shoppers that it was Overstock.com by selling clothes and Ugg boots. Apple killed the app, only to see it return the next day, because sketchy developers are finding new ways to bypass the company’s traditionally tough app review process.
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