Apple Pay rolls out support for nonprofits to make donations quick and easy

’Tis the giving season, and I’m not talking about Black Friday deals for family and friends. Apple is now making it possible for well-meaning folks to donate money to their favorite causes by taking all the work of entering payment details out of the equation.

Apple Pay just rolled out support to nearly 20 nonprofits, including heavy-hitters like the American Red Cross, American Heart Association, charity:water, (RED), St. Jude’s Children’s Research Hospital, UNICEF, and World Wildlife Fund. The company will soon support the American Cancer Society, CARE, DonorsChoose.org, PBS and local PBS stations, and the United Way.

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