When you assume: Judging Apple’s unannounced products

It’s time to have fun with assumptions, both past an present! Apple’s in a sales decline and there’s no help for the future because all Apple products arrive pre-failed.

Writing for Barron’s, Alex Eule says “Apple iGlass is a Great Name, But It Won’t Help the Stock.” (Tip o’ the antlers to Philip Speicher.)

Get it? iGlass? Eye Glass?

Eule wasn’t the only one to go to the iWell to dredge up that iGem. Gizmodo did, too. Of course, no one uses the singular “eyeglass” unless they’re a steampunk cosplayer looking for their missing monocle. So, we shall have to agree to disagree that it’s a “great” name. Probably doesn’t matter, though, since Apple stopped naming things with a lower-case “i” in the front six years ago.

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