Ubisoft’s ‘Assassin’s Creed’ strategy: Recruit your biggest fans to make it

December 20, 2016 Posted By: Leave a comment
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There is no sexy origin story for the Assassin's Creed movie, to hear Ubisoft CEO Yves Guillemot tell it.

He speaks of bringing down customer acquisition costs and finding ways to offset the investment needs of AAA game development. It's all part of the...

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