Twitter has been struggling to regain its identity in the face of acquisition rumors and staff layoffs, but there’s one thing it’s always been great at: instant engagement. Now it's bringing the same in-app connectivity you get with your tweets and timeline to live video.
Broadcasts aren’t entirely new to Twitter. Last year it spent a sizable sum to bring live-video pioneer Periscope into its fold, but the two apps have never been fully integrated. Twitter had previously built a live video button into the compose screen that allowed users to begin Periscope broadcasts within the Twitter app, but with the new update rolling out to the Play Store and live in the App Store, users will no longer be required to have both apps installed.
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