The iPhone turns 10: Apple CEO Tim Cook promises ‘the best is yet to come’

It’s tough to remember a time before the iPhone, which ushered in the smartphone era and radically transformed our lives. A decade ago, on Jan. 9, 2007, Apple CEO Steve Jobs took the wraps off a touchscreen “iPod, phone, and internet communicator” at the Macworld Expo. Little did he (or we) know then just how successful the iPhone would become.

steve jobs iphone launch Apple

Today, the iPhone is Apple’s biggest seller by far. The company has sold more than a billion iPhones in the last 10 years. A lot has changed in a decade. The iPhone now includes an insanely good dual-lens camera in the 7 Plus, a built-in streaming music service, and we can’t forget about the countless essential apps that weren’t possible on Jan. 9, 2007. Apple built native apps for the first-gen iPhone but didn’t allow developers to create their own. Now the App Store is a thriving industry unto itself with countless essential services.

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