Netflix is giving up on five-star ratings for movies and TV shows to go with a simple thumbs up or thumbs down rating.
The new ratings feature is expected to roll out in the coming weeks, the company recently told a group of journalists, as reported by Variety. Any Netflix star ratings you’ve already given will still be used behind the scenes to inform your personalized recommendations. Up front, however, it’ll be all thumbs.
Netflix figures it can get a better response from users via a simple thumbs up or thumbs down choice. In its small scale tests during 2016, subscriber ratings engagements were 200 percent higher for thumbs over stars.
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