This winter has been packed with speculation about the future directions of the iPad product line, but nobody guessed that 2017’s first iPad announcement would be what we saw on Tuesday: An unexpected return of the original iPad line and the discontinuation of the iPad Air. The move was hardly exciting in terms of technology, but it could prove to be a smart and strategic one for the iPad as a whole.
The curious case of the fifth-gen iPad
Lately Apple’s been keeping old products on its price list, at reduced prices, in order to reach customers who don’t want (or can’t afford) to pay top dollar for cutting-edge tech. An exception was last year’s iPhone SE, which rolled a bunch of modern tech into a new, low-priced iPhone.
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