How to be a persuasive leader (hint: it’s about the ‘moment before’)

April 12, 2017 Posted By: Leave a comment
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Few books illuminated the worlds of marketing, sales, psychology, and leadership as Dr. Robert Cialdini’s 1984 classic Influence. Since their inception, Cialdini’s six principles — (1) Reciprocity, (2) Commitment and Consistency, (3) Social Proof, (4) Authority, (5) Liking, and (6) Scarcity —...

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