On Tuesday Apple announced its latest corporate earnings, a relatively flat quarter that still brought in $11 billion in profits. As always, if you look beyond the raw numbers on its reports and listen to its hour-long phone call with select Wall Street analysts, you can get some interesting perspective on where the company is going.
Rumors suppress demand
If there’s anything Apple likes less than discussing its future product plans, it’s probably other people discussing its future product plans. Aside from a tossed-off joke on stage at a product launch, Apple rarely discusses rumors of what it’s working on. Which is why I was struck by Tim Cook’s response to a question by UBS’s Steve Milunovich about a recent survey from 451 Research that suggested a drop-off in intent from prospective iPhone buyers.
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